The New York Times announced on Saturday 27 May that according to the AAA nearly 38 million people will travel this Memorial Day weekend and most of them will drive on America’s roads and highways. That is a lot of cars, a lot of emissions, a lot of money on gas and a crazy amount of time in traffic. And despite rising gas prices and energy security fear, it is not yet changing consumer habits. Hundreds of thousands of us will be sitting tail-to-tail in our half empty vehicles, while empty seats on planes or trains or buses pass us by. The old model has yet to be challenged much then. And the white space for innovation remains untouched.
What if you replace ‘car’ with ‘mobility’?
This speaks to ideas in business like Autoshare here in Toronto, which I so would much rather use than owning a car.
Technorati Tags: cars, Health and wellness, life, Transportation, Vehicles
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